About us

Passion may be a friendly or eager interest in or admiration for a proposal, cause, discovery, or activity or love to a feeling of unusual excitement.

A Legacy from Simpelveld.

The story begins in New Parfelfield, Netherlands. Within this nearly 8,000-square-meter historic building, formerly an important local monastery, the International Butler Academy has established its spiritual sanctuary.

Since its founding by Robert Vinicius, this has been a mecca for top-tier butler services worldwide. Here, we instill the spirit of "loyalty, prudence, and perfection" into the very essence of every elite butler serving royalty and celebrities.

Understanding the Elite, Serving the Best.

In 2014, TIBA arrived in Chengdu, China, expanding its reach throughout the Asia-Pacific region. For many years, we have been more than just an academy; we are a standard-setter for high-end services in China.

From China Railway and Greentown to Guomao Real Estate, from the Shanghai Wonderland InterContinental Hotel to MGM Macau, and even industry giants like Huawei and BMW MINI, all have chosen TIBA as their service standard setter. We understand better than anyone what kind of life China's high-net-worth individuals and the new middle class who pursue quality aspire to.

From Certifying Service to Certifying Lifestyle.

The Certification Alliance has always been a crucial part of TIBA's strategic plan. We deeply understand that in this era of material abundance, what's lacking isn't products, but rather "standards of selection."

To fulfill our service philosophy of "craftsmen who exceed expectations," TIBA has decided to extend the stringent standards we've accumulated in top hotels and private residences to our supply chain. We are no longer limited to supplying butler talent; we are committed to exporting "butler selection standards."

Passion, Energy, Commitment.

These are the service values ​​that TIBA upholds, and they are also our commitment to every product we select. We are not only practitioners of high-end service, but also curators of a global lifestyle of excellence.

TIBA Selection – Selecting the best products from around the world with the care of a concierge.
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